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The Southern Living brand is, in a word, iconic. Beloved by a legion of passionate, culture-minded women, it is synonymous with authentic Southern hospitality.

Soon, through Lifestyle + Hotel Group’s collaboration with Southern Living, travelers have a new home for that distinctive lifestyle.

The premier hotelier is developing a collection of boutique hotels for the experientially minded female traveler, blending the Southern Living spirit with amenities that cater to modern women. Using their time-tested benchmarks of great hospitality, Lifestyle + Hotel Group envision a return to the glory days when hotels brought joy, fun and grace to women’s lives.

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Press Release

Friday February 21, 2020 (Birmingham, AL and Tuscaloosa, AL)
Meredith Corporation’s (NYSE: MDP, Southern Living announces the launch of Southern Living Hotels, a new hotel brand that is set to debut its first property in Tuscaloosa, AL in 2022. Southern Living Hotels, developed by Southern Living in partnership with the Lifestyle + Hotel Group through a licensing agreement, will provide an immersive new way for consumers to experience the Southern Living brand. Set on 37+ acres encompassing over 2,500 linear feet of waterfront, the brand’s first hotel in Tuscaloosa will be located on Rice Mine Road overlooking the Black Warrior River and the University of Alabama campus.

The first destinations have been selected and will be unveiled in early summer. Sign up to stay connected.